Located in Arlington, Virginia

Convenient to Arlington, Falls Church, McLean & Tysons Corner, Virginia

blueunderground
2518 North Harrison Street
Arlington, Virginia 22207

Phone: 703 407 4852

Rosslyn, Courthouse, Clarendon, Arlington, Virginia Skyline

Project Questionnaire

About You

How can we reach you?

Name(Required)

Company or Organization Name

Website Address if applicable

Your Phone(Required)

Your Email Address(Required)

How can we help?

What type of project are you interested in?(Required)

Creative Brief

The following creative brief will help provide a general direction for your logo and website. The information provided will assist in understanding the goals for the new logo and website.

General

About Your Organization

Describe the mission and purpose of the organization or company.

What adjectives can be used to describe the way the organization should be perceived?

What are the key products or services that you are offering?

General

Target Audience

Who is your target audience: gender, age, monetary range?

What is the key idea/message that you want to communicate to your target audience?

General

Industry

Who are your present and potential competitors or collaborators?

What differentiates you from your competitors or collaborators?

General

Assignment

Describe the desired scope of the project.

General

Visual Impressions

Most communications leave an overall impression. Is there something specific the viewer should remember about your organization or company after seeing the website or logo?

Logo

Creative Considerations

What words or visual elements, shapes or objects need to be included in the logo?

What are your font and color preferences for the logo design?

Aside from the name of the organization or company, is there any additional information that the logo should communicate: tagline, domain name, etc.?

Logo

Technical Considerations

Where will the logo be used: stationery, advertisements, website, signage, merchandise, etc.?

Logo

Logo Inspirations

What are some logos you like/dislike? What is it that you like/dislike about them?

Website

Website Goals

What are the most important actions for visitors to take?

Website

Creative Considerations

What color palette do you envision for your website?

Website

Content & Scope

How many pages do you estimate in the final website? Outlining the content to be included can help us make more tailored recommendations.

Are there mandatories: Website Carousel, Photographs, Photo Gallery, etc.?

Would you like to include a News Feed or a Blog? Please provide an example if you can.

Would you like to include a portfolio? What level of detail would you like to include: a one-page overview or, in addition, a detailed portfolio with multiple images per entry?

Website

Technical

We can setup or review traffic stats/Google Analytics? How will you measure your site’s performance and evaluate its success?

Website

Website Inspirations

Please provide 2-3 examples of websites you like, and 2-3 examples of websites you do not like. Include the reasons why you do or don’t like them. They don’t need to be industry related sites.

Marketing and Design Services

Please tell us about your marketing and design project

Additional

Comments

Is there anything else blueunderground should keep in mind?

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Located in Arlington, Virginia

Convenient to Arlington, Falls Church, McLean & Tysons Corner, Virginia

Project Questionnaire

About You

How can we help?

Creative Brief

General

General

General

General

General

Logo

Logo

Logo

Website

Website

Website

Website

Website

Marketing and Design Services

Additional

Are You a Spammer? Of Course You're Not.

Design Underground

Design Underground

Contact Information