WERA [ Radio Arlington ]
Our Task
Radio Station Website Design Task
Radio Station Website Design for WERA 96.7 FM [ Radio Arlington ], Arlington Independent Media’s Low Power FM community radio station serving Arlington, Virginia.
This Radio Station Website Design project focused on creating a responsive WordPress website that could support WERA’s launch as Arlington’s community radio station. The website needed to introduce the station, explain its purpose, organize programming information, support listener access, and help residents understand how to participate in local radio.
The Radio Station Website Design also supported a larger WERA brand launch. In addition to the website, blueunderground created the station’s logo and tagline, giving WERA 96.7 FM a coordinated identity for radio programming, community outreach, digital communication, and local recognition.
For a community radio station, the website needed to function as more than a basic promotional page. Visitors might arrive to listen live, review program information, learn about training, volunteer, explore underwriting, donate, apply for airtime, or understand the station’s connection to Arlington Independent Media. The Radio Station Website Design needed to make those paths clear.
The project included website design, WordPress development, responsive functionality, content organization, website graphics, and brand integration for WERA. The goal was to create a website that could help a new local radio station explain its mission and serve listeners, producers, volunteers, supporters, and the Arlington community.
- Create a Radio Station Website Design project for WERA 96.7 FM [ Radio Arlington ]
- Design and program a responsive WordPress website for a Low Power FM community radio station
- Organize website content for station information, listening, programming, schedules, training, underwriting, donations, and community participation
- Support the WERA brand launch with a coordinated logo, tagline, and website presentation
- Implement responsive functionality for desktop, tablet, and mobile users
Services Provided
Radio Station Website Design Services Provided
blueunderground provided Radio Station Website Design services and related brand support for WERA 96.7 FM [ Radio Arlington ], including:
- Radio Station Website Design for WERA 96.7 FM [ Radio Arlington ]
- Custom website design for a community radio station
- WordPress website design and development
- Responsive website implementation for desktop, tablet, and mobile users
- Website content organization for listening, programs, schedules, training, underwriting, donations, and community access
- Custom HTML and CSS support
- Website graphics and image preparation using Adobe Photoshop and Adobe Illustrator
- Radio Station Logo Design for WERA
- Tagline development
This Radio Station Website Design project connected custom website design, WordPress development, responsive implementation, content organization, logo design, tagline development, and digital brand presentation for Arlington’s community radio station.
Radio Station Website Design Strategy
The Radio Station Website Design strategy focused on turning WERA’s community radio mission into a clear online experience. The site needed to serve listeners, volunteer producers, community members, donors, underwriters, trainees, event participants, and people discovering the station for the first time.
For WERA, the website needed to separate those different visitor needs without making the experience feel complicated. A listener might want to stream the station or find a show. A prospective producer might want to understand training and airtime opportunities. A supporter might want to learn about underwriting or donations. A community member might want to understand how WERA connected to Arlington Independent Media and local independent media access.
A successful Radio Station Website Design project for this kind of organization has to balance information, participation, and identity. The website needed to explain what WERA was, why it mattered, how people could listen, and how Arlington residents could become part of the station’s programming community.
The website also needed to support the new WERA 96.7 FM brand. The related Radio Station Logo Design helped establish the station’s public identity, while the website gave that identity a functional digital home. Together, the logo, tagline, navigation, page structure, and responsive WordPress implementation helped WERA launch with a more complete public presence.
Radio Station Website Design Project Scope
The Radio Station Website Design project needed to support both launch communication and ongoing station use. The site had to introduce WERA as a Low Power FM station, explain its connection to Arlington Independent Media, and present the station as a local platform for independent radio and community-produced programming.
The website structure needed to support common community radio tasks. Visitors needed clear routes to listen, learn about programs, review schedules, get involved, understand training, support the station, and connect with WERA. Because those actions serve different audiences, the website had to be organized with clarity and flexibility.
The Radio Station Website Design also needed to work across devices. Radio listeners, volunteers, and community members may access station information from phones, tablets, laptops, or desktop computers. Responsive design was important because the site needed to remain usable for people looking up station information, program details, or participation options from many different contexts.
For blueunderground, the project required a combination of visual design, content organization, WordPress development, front-end development, and brand continuity. The website had to support the WERA identity while staying practical for a mission-driven community media organization.
Radio Station Website Design Results
The finished Radio Station Website Design gave WERA 96.7 FM a clearer digital platform for station awareness, listener engagement, program discovery, and community participation. The website helped organize information for listeners, producers, volunteers, underwriters, donors, and Arlington residents interested in independent radio.
As a portfolio example, the Radio Station Website Design demonstrates how blueunderground can help a community media organization turn a new station launch into a functional website experience. The project connected responsive design, WordPress development, website programming, station messaging, and brand integration.
The project also shows how Radio Station Website Design can support a local organization where mission, usability, participation, programming, and community access all need to work together. For WERA, the website was not just a marketing page. It was a public-facing tool for listening, learning, participating, and supporting community radio in Arlington.
About WERA
About WERA [ Radio Arlington ]
WERA 96.7 FM [ Radio Arlington ] operated as a community radio station connected to Arlington Independent Media, a nonprofit media organization in Arlington, Virginia. The station was created to support independent radio, community storytelling, local programming, and public participation.
When WERA-LP 96.7 FM launched in 2015, it gave Arlington a dedicated Low Power FM station focused on local voices and locally produced content. Low Power FM stations are licensed for noncommercial, educational, and community-oriented broadcasting, and the Federal Communications Commission provides additional information about the LPFM service.
WERA appeared in Arlington’s local media ecosystem as WERA 96.7 FM | Arlington Independent Media. The Arlington County Local Media directory identified the station among local radio resources and associated it with an Arlington address and contact information.
Before the station went on the air, ARLnow reported in 2014 that Arlington Independent Media planned to launch a Low Power FM station with hyper-local news, information, entertainment, and community-hosted shows. That coverage described the planned station as a way to bring more Arlington-focused programming to the local media landscape.
In a later launch update, ARLnow reported that the FCC had approved WERA-LPFM and that the station would provide opportunities for community members to learn radio production and gain on-air experience.
WERA’s programming model centered on content produced by and for the community. Volunteer producers created local-centric programming across a range of subjects, formats, voices, and styles, giving Arlington residents a way to hear and share community perspectives that might otherwise receive less attention in broader Washington, DC and Northern Virginia media.
The station also became a platform for arts and civic programming. In 2020, ARLnow covered Lubber Run Live on WERA 96.7 FM, describing a partnership between Arlington Arts and WERA that brought performances and discussions to listeners during the COVID-19 pandemic.
WERA helped give Arlington residents a place to hear local stories, participate in media production, and connect with community programming. The station reflected Arlington’s mix of civic engagement, cultural activity, local journalism, independent media, and resident participation.
WERA [ Radio Arlington ] was located in Arlington, Virginia.
As a community radio station, WERA needed a website that could support listening, programming, training, participation, support, and public awareness. The station website needed to help people understand the mission and move easily from interest to action.
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