Therrien Waddell

Business Holiday Card Design Task

Business Holiday Card Design for Therrien Waddell Construction Group, a Maryland commercial construction management firm and general contractor serving the Washington, DC and Baltimore metropolitan corridor.

The Holiday Card Design project was part of a broader brand and marketing system for Therrien Waddell. The company needed a custom holiday card that could feel professional, personal, memorable, and consistent with the larger identity system created for the commercial builder.

The Holiday Card Design needed to work as a seasonal client communication while still supporting the company’s brand. A well-designed holiday card can reinforce relationships, express appreciation, and keep a company visible in a polished, appropriate, and client-friendly way.

The Commercial Construction Holiday Card Design also needed to fit within the company’s larger visual identity. Therrien Waddell’s brand system included logo design, website design, business materials, exterior signage, trade-show signage, vehicle decals, promotional items, and a standards manual. The holiday card needed to feel connected to that broader presentation while still having its own seasonal character.

For blueunderground, the Holiday Card Design work connected custom illustration, graphic design, print design, brand consistency, production preparation, and relationship-focused marketing. The goal was to create a holiday card that felt distinctive, professional, and appropriate for a commercial construction management company.

Business Holiday Card Design Services Provided

blueunderground provided Business Holiday Card Design services and related print and brand support for Therrien Waddell Construction Group, including:

Holiday Card & Print Design

  • Holiday Card Design for Therrien Waddell Construction Group
  • Commercial Construction Holiday Card Design for a Maryland construction management firm
  • Custom holiday card concept development
  • Corporate holiday card design
  • Business holiday card design
  • Seasonal client communication design
  • Custom illustration and graphic design
  • Print design and production preparation
  • Image preparation and artwork development using Adobe Photoshop and Adobe Illustrator

Brand, Website & Marketing Support

  • Logo design
  • Brand identity development
  • Website design coordination
  • Website programming and Drupal content management system implementation
  • Marketing materials, including business cards, letterhead, envelopes, and notecards
  • Exterior signage
  • Trade-show signage
  • Vehicle decals
  • Promotional items
  • Standards manual

This Business Holiday Card Design project helped extend the Therrien Waddell brand into seasonal client communications while keeping the company’s visual identity consistent across print, digital, signage, vehicle, and promotional applications.Related Therrien Waddell projects include Commercial Construction Website Design, Commercial Construction Logo Design, Trade Show Banner Design, and Vehicle Lettering Design.

Business Holiday Card Design Strategy

The Business Holiday Card Design strategy focused on creating a custom printed piece that could support client relationships without feeling generic. For a commercial construction company, a holiday card is not only a seasonal greeting. It is also a small but visible brand touchpoint that can reinforce professionalism, appreciation, and long-term connection.

The card needed to feel warm and approachable while still remaining appropriate for a business-to-business construction audience. Therrien Waddell’s clients, partners, subcontractors, architects, and professional contacts needed to receive a piece that felt polished, thoughtful, and consistent with the company’s broader brand.

The Commercial Construction Holiday Card Design also needed to avoid feeling like a disconnected one-off. Because Therrien Waddell had a coordinated brand system, the holiday card needed to fit naturally with the company’s logo, colors, printed materials, website, signage, vehicle graphics, and standards manual.

For blueunderground, the strategy was to balance seasonal personality with brand discipline. The Holiday Card Design needed to be visually engaging, but it also needed to remain clear, professional, and practical for print production.

Business Holiday Card Design Project Scope

The Business Holiday Card Design project included concept development, graphic design, image preparation, print layout, and production-ready artwork. The card needed to communicate a seasonal message while supporting the company’s larger identity and client-relationship goals.

The project scope also connected to the broader Therrien Waddell brand program. The same visual system supported logo design, website design, business stationery, exterior signage, trade-show signage, vehicle decals, promotional items, and a standards manual. The Holiday Card Design needed to feel like part of that same system.

Because the card represented a commercial construction management firm, the design needed to be professional and refined. It could be creative and memorable, but it could not feel casual, cluttered, or disconnected from the company’s established identity.

The Commercial Construction Holiday Card Design also needed to work as a practical printed piece. The final artwork had to support production quality, visual clarity, and a finished result that reflected well on the company when mailed or handed to clients and business contacts.

Business Holiday Card Design Results

The finished Business Holiday Card Design gave Therrien Waddell a custom seasonal communication piece that supported client relationships and reinforced the company’s professional identity. The card extended the brand beyond core business materials and into a more personal, relationship-focused format.

The Commercial Construction Holiday Card Design helped show how a construction management firm could use thoughtful print design to stay connected with clients, partners, and professional contacts. The piece was part of a larger brand system, but it also had a specific role as a seasonal expression of appreciation.

As a portfolio example, the Business Holiday Card Design demonstrates how blueunderground can help a business carry its brand into custom print materials that support relationship-building, recognition, and long-term client communication.

Business Holiday Card Design for Client Relationships

The Business Holiday Card Design needed to support professional relationships in a thoughtful, polished way. For Therrien Waddell, the card was not simply a seasonal greeting. It was a client-facing communication piece that could express appreciation, reinforce recognition, and keep the company visible with clients, partners, architects, subcontractors, and professional contacts.

Business holiday cards work best when they feel personal without becoming informal. The design needed to communicate warmth, but it also needed to remain appropriate for a commercial construction management firm. Therrien Waddell’s audience included people who expected professionalism, clarity, and brand consistency from every company communication.

The Business Holiday Card Design also needed to support long-term relationship-building. A well-designed seasonal card can help a company stay connected between projects, proposals, meetings, and referrals. It gives the brand a positive reason to reappear in front of clients and business contacts.

For Therrien Waddell, the card needed to feel connected to the company’s broader marketing system. The seasonal message had to work alongside the company’s logo, website, business materials, signage, vehicle decals, trade-show materials, and promotional items.

For blueunderground, the relationship-building strategy connected print design, custom illustration, brand consistency, and production preparation into a polished business communication piece.

Business Holiday Card Design and Brand Consistency

The Business Holiday Card Design was part of a larger brand system for Therrien Waddell Construction Group. The company’s identity appeared across the website, logo, stationery, proposals, signs, vehicles, trade-show displays, promotional items, and other client-facing materials.

Consistency mattered because a commercial construction company is seen in many different settings. A client may encounter the brand through a proposal, a jobsite sign, a vehicle, a holiday card, a website, a business card, or a referral. Each piece should reinforce the same professional impression.

The holiday card needed to feel seasonal, but it could not feel disconnected from the rest of the identity system. The design had to use enough personality to be memorable while still looking like it belonged to Therrien Waddell.

The related Commercial Construction Website Design, Commercial Construction Logo Design, Trade Show Banner Design, and Vehicle Lettering Design projects helped extend the same visual system across digital, print, display, and field-facing materials.

For blueunderground, brand consistency helped the Business Holiday Card Design function as part of a coordinated identity rather than a one-time seasonal item.

Business Holiday Card Design for Professional Print Communication

The Business Holiday Card Design needed to work as a professional printed piece. Print communication has a different presence than a website or email. A card can be held, shared, saved, displayed, or passed around an office, which makes production quality and design discipline important.

For Therrien Waddell, the card needed to support a polished business impression. The design had to be visually engaging, but it also needed to remain refined enough for clients, partners, architects, developers, subcontractors, and professional contacts.

Production preparation was an important part of the project. The artwork needed to support print quality, color consistency, clean reproduction, and a finished piece that reflected well on the company. Custom illustration, layout, typography, and image preparation all contributed to the final result.

Business Holiday Card Design also needs to account for how the piece will be received. The card should feel intentional, not generic. It should show enough care to strengthen the relationship while staying practical for mailing and distribution.

For blueunderground, professional print communication meant balancing creativity, brand control, print production, and client-facing polish.

Business Holiday Card Design and Seasonal Marketing

The Business Holiday Card Design supported seasonal marketing without feeling like a sales piece. A holiday card gives a company a natural opportunity to reach out, express appreciation, and remain visible during a time when many businesses are reflecting on relationships and future work.

For a commercial construction management firm, seasonal communication can help maintain connections with clients, consultants, subcontractors, architects, property owners, and project partners. The message does not need to sell aggressively. It can reinforce goodwill, professionalism, and brand memory.

The card also needed to fit Therrien Waddell’s business-to-business tone. A seasonal design for a commercial builder should be warm and memorable, but it should still feel appropriate for a serious construction audience. The Business Holiday Card Design needed to support that balance.

Seasonal marketing can be especially useful when it is part of a broader identity system. When the holiday card shares visual continuity with the website, logo, signage, vehicle graphics, and printed materials, it reinforces the company’s brand in a more personal format.

For blueunderground, the seasonal-marketing strategy helped connect custom holiday card design with long-term client communication and brand recognition.

Business Holiday Card Design for Commercial Construction Firms

The Business Holiday Card Design needed to fit the specific needs of a commercial construction firm. Therrien Waddell was not a retail brand sending a generic greeting. It was a construction management and general contracting company communicating with professional contacts in a relationship-driven industry.

Commercial construction relationships often develop over years. Clients, architects, subcontractors, and project partners may work together across multiple projects, proposals, renovations, and planning conversations. A thoughtful business holiday card can help support those relationships by keeping the company visible in a positive and professional way.

The card also needed to reflect the company’s construction-sector identity. It had to feel appropriate for a firm involved in commercial construction management, pre-construction planning, design-build support, renovation, sustainable construction, and full-service project delivery.

Business Holiday Card Design for this kind of client should not look like a generic template. It should reflect the company’s visual system, audience, and business context. That is why custom illustration, print design, and production preparation were valuable parts of the project.

For blueunderground, the commercial-construction strategy helped shape the card as both a seasonal communication piece and an extension of the Therrien Waddell brand.

Business Holiday Card Design for Long-Term Brand Recognition

The Business Holiday Card Design helped support long-term brand recognition. A holiday card may be small compared with a website or proposal package, but it can become a memorable touchpoint when it is designed with care and tied to a consistent identity.

For Therrien Waddell, the card extended the company’s brand into a more personal setting. Clients and contacts could see the same professional identity expressed through a seasonal printed piece, reinforcing the company’s visibility outside normal project communication.

Brand recognition grows through repeated, consistent impressions. The website, logo, business stationery, marketing materials, exterior signage, trade-show signage, vehicle decals, promotional items, and holiday card all contributed to that repetition.

The Business Holiday Card Design also helped show that Therrien Waddell paid attention to details. For a construction management firm, that is meaningful. A company that presents itself carefully in communication materials can reinforce the same qualities it wants clients to associate with its project work: organization, consistency, and professionalism.

For blueunderground, long-term brand recognition was part of the value of the design. The holiday card helped carry the Therrien Waddell identity into a relationship-focused format that could be remembered after the season ended.

Testimonial

“We were at a loss about renaming and rebranding our company when we attained full ownership. We made lists, we discussed ideas with our spouses, we held a companywide competition to come up with a name and possible logos.

It was not until we met Campbell Maloney at a grand opening for one of our projects and he mentioned his experience in company branding that the idea of getting outside help arose. Still thinking we could figure this out by ourselves, we waited several months before sitting down and sharing our brainstorming efforts with him.

Campbell listened attentively and then started to work on ideas for us to consider. He brought a whole new fresh creative perspective to our dilemma. We received countless options, starting with what to name our company, to logo ideas, and then on to business cards, stationery, and project and vehicle signage.

Campbell’s imprint on our business continued onto a complete rework of our website and marketing materials. He has successfully tied our image and business message into one unified, professional, modern presentation.

He is constantly emphasizing detail, simplicity and finding the best solution, balancing our desires, his design and our budget constraints – at times no easy task.

What I appreciate about Campbell is the partnering relationship we have developed, his understanding of our needs and the trust that I can discuss with him any of my concerns and we will work them out together.

He has been able to find solutions for us and continues to advise us of ideas he has or learns of that can improve our processes or enhance our image. And while we still try at times to produce some media presentations on our own, we know we can depend on blueunderground and Campbell when we need his opinion or assistance.

His ideas always improve our efforts. I would recommend his services readily to anyone in need of a creative solution for any media need.”

Jerry Therrien, LEED AP
Principal
Therrien Waddell Construction Group

About Therrien Waddell Construction Group

Therrien Waddell Construction Group was a commercial construction management and general contracting company located in Gaithersburg, Maryland. The company served clients throughout the Washington, DC and Baltimore metropolitan corridor with construction management, pre-construction planning, general contracting, design-build support, renovation, sustainable construction, and full-service project delivery.

In the commercial construction market, printed materials and marketing communications have to support trust. Prospective clients, developers, architects, subcontractors, and project partners often evaluate a firm through proposals, qualifications packages, presentations, business correspondence, project signage, holiday cards, and other materials long before a project begins.

Therrien Waddell’s work crossed many commercial sectors, including office, retail, healthcare, laboratory and science, industrial, religious, institutional, government, sustainable construction, medical office, community center, renovation, façade, and site-related work. That variety required marketing materials that could present the company as both versatile and disciplined.

The company’s later history under the ThirdWall Construction name reflects a continued emphasis on quality craftsmanship, durable industry partnerships, integrity, mutual respect, and service to clients and communities. The ThirdWall Construction history describes a Maryland general contractor with more than four decades of experience in the metropolitan Washington, DC and Baltimore region.

Therrien Waddell was also associated with sustainable and technically demanding construction work. American Builders Quarterly reported on the company’s construction of the NIST net-zero residence in Gaithersburg, a project that earned LEED Platinum certification and demonstrated high-performance building methods.

Industry coverage of the same NIST facility from Builder described the building as a LEED-Platinum test house built by Therrien Waddell Construction Group. That kind of project history gave the company’s marketing materials meaningful proof points beyond general claims of experience.

Directory information from Siteline identifies Therrien Waddell as a Gaithersburg general contractor with work types that include construction manager, general contractor, and design-build contractor services. Those categories reflect the kind of professional positioning the company needed to communicate across its printed and digital materials.

Therrien Waddell’s marketing system needed to support a serious construction audience while remaining clear, polished, and practical for everyday business use. The same positioning that supported the company’s website, signage, and identity system also supported printed pieces such as a Holiday Card Design project.

For a commercial construction management firm, a Commercial Construction Holiday Card Design project can be part of a broader relationship-building effort. Seasonal communication gives the company another opportunity to remain visible, professional, and memorable with clients, partners, and project contacts.

Therrien Waddell was located in Gaithersburg, Maryland, and served commercial construction clients throughout the Washington, DC and Baltimore metropolitan corridor.