Therrien Waddell
Our Task
Commercial Construction Website Design Task
Commercial Construction Website Design for Therrien Waddell Construction Group, a Maryland-based commercial construction management firm, commercial builder, and general contractor serving the Washington, DC and Baltimore metropolitan corridor.
The Commercial Construction Website Design project was part of a larger rebranding effort for Therrien Waddell. The company needed a new brand identity, a new website, and a coordinated visual system that could present the firm as professional, established, trustworthy, and capable of managing complex commercial construction management projects.
The website needed to communicate Therrien Waddell’s commercial construction management services, pre-construction planning, general contractor expertise, project experience, sustainable construction work, and full-service approach from concept to occupancy. The site also needed to support the company’s broader marketing needs, including portfolio presentation, service explanation, subcontractor information, employment information, and client credibility.
For blueunderground, the Commercial Construction Website Design work connected website design, Drupal development, logo design, brand identity, print design, signage, vehicle graphics, promotional items, and standards documentation. The project was not simply a website assignment. It was a coordinated brand and marketing program for a commercial construction management company with a strong regional presence.
The Commercial Construction Management Website Design component was especially important because Therrien Waddell did not need a generic construction website. The company needed a website that could explain planning, coordination, project delivery, sustainability, general contracting, and construction management value to clients evaluating a builder for serious commercial work.
- Create a Commercial Construction Website Design project for Therrien Waddell Construction Group
- Develop a new brand identity for a commercial builder and construction management firm
- Design, program, and host the Therrien Waddell website using the Drupal content management system
- Support Drupal maintenance, managed SEO, scheduled website backups, content updates, and webmaster services
- Create marketing materials, exterior signage, trade-show signage, vehicle decals, promotional items, and a standards manual
Commercial Construction Website Design Services Provided
blueunderground provided Commercial Construction Website Design services and related brand support for Therrien Waddell Construction Group, including:
Website Design, Development & Support
- Commercial Construction Website Design for Therrien Waddell Construction Group
- Commercial Construction Management Website Design for a Maryland construction management firm
- Custom website design for a commercial builder and general contractor
- Website programming using the Drupal content management system
- Website content organization for commercial construction management, pre-construction planning, general contracting, green building, portfolio, employment, subcontractor, and contact information
- Website hosting support
- Drupal maintenance, including Drupal updates, managed SEO, scheduled website backups, content updates, and webmaster services
- Front-end development support using HTML and CSS
- Interactive animations
- Website graphics and image preparation using Adobe Photoshop and Adobe Illustrator
Brand, Print & Marketing Support
- Logo design
- Brand identity development
- Marketing materials, including business cards, letterhead, envelopes, and notecards
- Exterior signage
- Trade-show signage
- Vehicle decals
- Promotional items
- Standards manual
This Commercial Construction Website Design project connected custom website design, Drupal development, brand identity, logo design, print design, signage, vehicle graphics, promotional materials, and long-term website support for a regional commercial construction management company.
Services Provided
Commercial Construction Website Design Strategy
The Commercial Construction Website Design strategy focused on presenting Therrien Waddell as an experienced commercial construction management firm with a clear service offering and a professional regional presence. A construction website has to communicate trust quickly because prospective clients, developers, architects, subcontractors, and partners need confidence that the firm can manage complex projects, schedules, budgets, safety, communication, and delivery.
For Therrien Waddell, the website needed to organize a broad range of information without making the experience feel heavy. Visitors might arrive to learn about commercial office projects, retail construction, healthcare facilities, lab and science work, industrial projects, religious facilities, institutional work, government projects, sustainable construction, medical offices, community centers, façade work, core renovation, or site and utility projects.
A successful Commercial Construction Website Design project for this type of company has to balance service explanation, portfolio proof, brand credibility, and ease of navigation. Therrien Waddell needed a website that could show the company’s capabilities while making it easy for visitors to understand what the firm does, where it works, who it serves, and why clients trust it with major construction assignments.
The Commercial Construction Management Website Design strategy also needed to make the company’s role clear. Therrien Waddell was not simply presenting finished buildings. The website needed to communicate how the company helped clients through pre-construction planning, construction management, general contracting, coordination, quality control, sustainability, and project delivery.
The strategy also needed to account for the company’s full rebrand. The website was part of a larger visual system that included logo design, marketing materials, exterior signage, trade-show signage, vehicle decals, promotional items, and standards documentation. The Commercial Construction Website Design needed to fit within that broader identity so the company’s website, printed materials, signage, and project-facing communications all felt consistent.
Commercial Construction Website Design Project Scope
The Commercial Construction Website Design project needed to support both new-business development and day-to-day communication. The site had to explain Therrien Waddell’s construction management and general contracting capabilities, while also giving the company a platform for portfolio examples, news, employment information, subcontractor resources, and contact information.
Because Therrien Waddell worked in commercial construction management, the website needed to feel credible to a professional audience. The design could not be too decorative or generic. It needed to support a serious business presentation for clients evaluating a builder’s experience, project type, service model, and regional fit.
The website also needed to support Drupal content management. That was important because a commercial construction company may need to update project examples, news, service information, employment content, subcontractor resources, and other site sections over time. Drupal gave the site a structured content-management foundation for ongoing updates and maintenance.
For blueunderground, the project required a practical combination of visual design, content organization, CMS implementation, front-end development, graphic production, and brand continuity. The Commercial Construction Website Design needed to look professional, support real information, connect to the broader Therrien Waddell identity, and remain maintainable after launch.
Commercial Construction Website Design Results
The finished Commercial Construction Website Design helped Therrien Waddell present a more unified and professional public image. The website gave the company a stronger digital platform for communicating its construction management services, pre-construction planning, general contractor expertise, project experience, sustainable construction work, and regional presence.
The broader rebranding program also helped tie the company’s message and visual identity together. Logo design, business stationery, project signage, vehicle graphics, trade-show materials, promotional items, website design, and the standards manual all supported a more coordinated presentation for Therrien Waddell.
As a portfolio example, the Commercial Construction Website Design demonstrates how blueunderground can help a commercial builder move beyond a basic website and create a more complete brand and marketing system. The project connected construction-sector credibility, service communication, portfolio structure, Drupal development, print design, signage, and long-term website support.
The project also shows how Commercial Construction Management Website Design can help a construction management firm explain not only what it builds, but how it manages planning, coordination, communication, delivery, sustainability, and long-term client relationships.
Testimonial
Testimonial
“We were at a loss about renaming and rebranding our company when we attained full ownership. We made lists, we discussed ideas with our spouses, we held a companywide competition to come up with a name and possible logos.
It was not until we met Campbell Maloney at a grand opening for one of our projects and he mentioned his experience in company branding that the idea of getting outside help arose. Still thinking we could figure this out by ourselves, we waited several months before sitting down and sharing our brainstorming efforts with him.
Campbell listened attentively and then started to work on ideas for us to consider. He brought a whole new fresh creative perspective to our dilemma. We received countless options, starting with what to name our company, to logo ideas, and then on to business cards, stationery, and project and vehicle signage.
Campbell’s imprint on our business continued onto a complete rework of our website and marketing materials. He has successfully tied our image and business message into one unified, professional, modern presentation.
He is constantly emphasizing detail, simplicity and finding the best solution, balancing our desires, his design and our budget constraints – at times no easy task.
What I appreciate about Campbell is the partnering relationship we have developed, his understanding of our needs and the trust that I can discuss with him any of my concerns and we will work them out together.
He has been able to find solutions for us and continues to advise us of ideas he has or learns of that can improve our processes or enhance our image. And while we still try at times to produce some media presentations on our own, we know we can depend on blueunderground and Campbell when we need his opinion or assistance.
His ideas always improve our efforts. I would recommend his services readily to anyone in need of a creative solution for any media need.”
Jerry Therrien, LEED AP
Principal
Therrien Waddell Construction Group
About Therrien Waddell
About Therrien Waddell Construction Group
Therrien Waddell Construction Group was a Maryland-based commercial construction management firm and general contractor serving the Washington, DC and Baltimore metropolitan corridor. The company’s work combined pre-construction planning, construction management, general contracting, project oversight, sustainable construction, and client-focused project delivery.
The Therrien Waddell name reflected the leadership of Jerry Therrien and Donnie Waddell, whose long professional partnership helped shape the company’s reputation in the regional construction market. The company later evolved under the ThirdWall Construction name, continuing a construction history tied to long-term relationships, quality craftsmanship, integrity, and service to clients and communities.
Because Therrien Waddell worked in commercial construction management, its public identity needed to communicate trust quickly. Prospective clients, architects, developers, subcontractors, and partners needed to see the company as established, organized, capable, and professional before reviewing the details of any individual project.
The company served a wide range of commercial construction markets, including commercial office, retail, healthcare, laboratory and science, industrial, religious, institutional, government, medical office, community center, sustainable construction, renovation, façade, and site-related work. That range required a brand identity that could feel broad enough for many project types while still feeling focused and credible.
Therrien Waddell’s sustainable construction work added another layer to the company’s reputation. American Builders Quarterly covered the company’s work on the National Institute of Standards and Technology net-zero residence in Gaithersburg, a research project designed to demonstrate that a typical home could produce as much renewable energy as it consumed.
That project also received attention from Fast Company, which described the facility as a working research environment for studying energy efficiency and high-performance building methods. This kind of coverage helped reinforce Therrien Waddell’s connection to sustainability, technical execution, and forward-looking construction practices.
The later ThirdWall Construction history describes the continuing company as a Maryland general contractor with services spanning pre-construction planning, design-build collaboration, new construction, renovations, and tenant interiors. That continuity helps explain why Therrien Waddell needed a strong visual identity that could support both immediate marketing and long-term brand recognition.
Therrien Waddell also needed a public presentation that could support Commercial Construction Website Design, brand identity, print materials, signage, vehicle graphics, and client-facing communication. For a construction management firm, the logo and identity system had to work alongside the website so the company could communicate process, project credibility, regional experience, and professional trust.
The company’s commercial construction management focus also made it a strong fit for Commercial Construction Management Website Design. Its digital and visual identity needed to explain not only completed buildings, but also planning, coordination, project control, sustainability, and long-term construction leadership.
For a company like Therrien Waddell, Commercial Construction Website Design had to support both brand recognition and construction-sector credibility. The company’s identity needed to work with Commercial Construction Management Website Design content that explained planning, coordination, project oversight, sustainable construction experience, and trusted regional delivery.
Therrien Waddell was based in Gaithersburg, Maryland, and served the broader Washington, DC and Baltimore construction market.
![blueunderground [ web + design ]](https://blueunderground.com/wp-content/uploads/2023/12/blueunderground-logo-2023-footer.svg){kind=logo}
