Therrien Waddell
Our Task
Trade Show Banner Design Task
Trade Show Banner Design for TW Construction, formerly Therrien Waddell Construction Group, a Maryland-based commercial construction management firm and general contractor serving the Washington, DC and Baltimore metropolitan corridor.
The Trade Show Banner Design project was part of a broader brand and marketing system for a commercial builder. The company needed portable display graphics that could represent the brand clearly at trade shows, client meetings, industry events, recruiting settings, and other public-facing opportunities.
The Trade Show Banner Design needed to work as more than a decorative display. The banners had to communicate professionalism, construction-sector credibility, brand consistency, and visual recognition for a commercial construction company with experience in construction management, pre-construction planning, general contracting, and sustainable construction.
The Commercial Construction Trade Show Banner Design also needed to connect with the company’s larger identity system. The trade show graphics needed to feel consistent with the logo, website, business materials, exterior signage, vehicle decals, promotional items, and standards manual created for the broader Therrien Waddell and TW Construction brand program.
For blueunderground, the Trade Show Banner Design work connected brand identity, marketing design, display graphics, message organization, production preparation, and visual consistency. The goal was to help TW Construction present a clear and professional image in settings where first impressions matter.
Services Provided
Trade Show Banner Design Services Provided
blueunderground provided Trade Show Banner Design services and related brand support for TW Construction, including:
Trade Show & Display Design
- Trade Show Banner Design for TW Construction
- Commercial Construction Trade Show Banner Design for a Maryland construction management firm
- Portable display graphics for trade shows and business events
- Roller banner design
- Trade show signage
- Marketing display layout and visual hierarchy
- Brand messaging support for event and display use
- Production-ready artwork preparation
Brand, Website & Marketing Support
- Logo design
- Brand identity development
- Website design coordination
- Website programming and Drupal content management system implementation
- Marketing materials, including business cards, letterhead, envelopes, and notecards
- Exterior signage
- Vehicle decals
- Promotional items
- Standards manual
This Trade Show Banner Design project helped extend the TW Construction brand into event and display environments while keeping the company’s visual identity consistent across print, digital, signage, vehicle, and promotional applications.
Trade Show Banner Design Strategy
The Trade Show Banner Design strategy focused on creating portable display graphics that could communicate quickly in busy environments. A trade show banner has only a short amount of time to attract attention, introduce the company, and reinforce the brand. For TW Construction, the design needed to feel clear, confident, and appropriate for a commercial construction audience.
The banners needed to support business development and brand recognition without overwhelming the viewer. In an event setting, prospective clients, architects, developers, subcontractors, and industry partners may only glance at a display for a few seconds. The Trade Show Banner Design needed to use strong hierarchy, clear messaging, professional typography, and consistent brand elements to make the company easy to recognize.
The Commercial Construction Trade Show Banner Design also needed to feel aligned with the rest of the company’s identity. Because the banners were part of a larger brand system, the design had to coordinate with the company’s logo, website, business stationery, signage, vehicle graphics, promotional items, and standards manual.
For a commercial construction management firm, trade show graphics need to communicate more than visibility. They need to support trust. TW Construction’s display materials needed to suggest planning, experience, professionalism, coordination, and project credibility, while remaining simple enough to work from a distance.
Trade Show Banner Design Project Scope
The Trade Show Banner Design project included visual design, message refinement, layout development, brand coordination, and production preparation. The banners needed to be visually clear, easy to read, and suitable for repeated use in professional event settings.
The project scope also connected to the larger Therrien Waddell and TW Construction rebrand. The same identity system supported logo design, website design, marketing materials, exterior signage, vehicle decals, promotional items, and brand standards. The Trade Show Banner Design needed to fit naturally within that larger system.
Because the banners were used for a commercial builder, the design needed to avoid clutter and unnecessary decoration. The final display graphics needed to communicate strength, reliability, experience, and professionalism in a format that could be understood quickly.
For blueunderground, the Trade Show Banner Design project required a balance of branding, marketing, production, and practical display design. The final banners needed to help TW Construction look polished and credible while supporting the company’s broader business-development efforts.
Trade Show Banner Design Results
The finished Trade Show Banner Design gave TW Construction professional display graphics that could support trade shows, business events, client-facing presentations, and other marketing opportunities. The banners extended the company’s brand system into a portable format that could be used beyond the website and printed materials.
The Commercial Construction Trade Show Banner Design helped reinforce the company’s position as a serious commercial construction management firm. The display graphics connected the company’s name, visual identity, service focus, and professional tone in a format designed for visibility and repeated use.
As a portfolio example, the Trade Show Banner Design demonstrates how blueunderground can help a business carry its brand into physical marketing environments. The project connected trade show signage, logo design, brand identity, website coordination, marketing materials, vehicle graphics, and standards documentation into one coordinated presentation.
Testimonial
Testimonial
“We were at a loss about renaming and rebranding our company when we attained full ownership. We made lists, we discussed ideas with our spouses, we held a companywide competition to come up with a name and possible logos.
It was not until we met Campbell Maloney at a grand opening for one of our projects and he mentioned his experience in company branding that the idea of getting outside help arose. Still thinking we could figure this out by ourselves, we waited several months before sitting down and sharing our brainstorming efforts with him.
Campbell listened attentively and then started to work on ideas for us to consider. He brought a whole new fresh creative perspective to our dilemma. We received countless options, starting with what to name our company, to logo ideas, and then on to business cards, stationery, and project and vehicle signage.
Campbell’s imprint on our business continued onto a complete rework of our website and marketing materials. He has successfully tied our image and business message into one unified, professional, modern presentation.
He is constantly emphasizing detail, simplicity and finding the best solution, balancing our desires, his design and our budget constraints – at times no easy task.
What I appreciate about Campbell is the partnering relationship we have developed, his understanding of our needs and the trust that I can discuss with him any of my concerns and we will work them out together.
He has been able to find solutions for us and continues to advise us of ideas he has or learns of that can improve our processes or enhance our image. And while we still try at times to produce some media presentations on our own, we know we can depend on blueunderground and Campbell when we need his opinion or assistance.
His ideas always improve our efforts. I would recommend his services readily to anyone in need of a creative solution for any media need.”
Jerry Therrien, LEED AP
Principal
Therrien Waddell Construction Group
About Therrien Waddell
About Therrien Waddell Construction Group
Therrien Waddell Construction Group was a Gaithersburg, Maryland commercial construction management firm and general contractor serving the Washington, DC and Baltimore metropolitan corridor. The company worked with clients across commercial, institutional, government, healthcare, retail, office, industrial, laboratory, renovation, and sustainable construction markets.
For a construction company, brand visibility extends far beyond a website or printed brochure. A company’s identity appears on jobsite signs, vehicles, trade show displays, proposal materials, project communications, safety-related materials, and everyday business documents. Therrien Waddell needed a consistent public presence across those settings.
The company’s construction work required a brand system that could be recognized quickly and reproduced reliably. On a vehicle, sign, or display, the identity needed to feel stable, professional, and appropriate for a company managing complex commercial work. The visual system also needed to support the company’s long-term construction management positioning.
Therrien Waddell’s later company history continued under the ThirdWall Construction name. The ThirdWall Construction history describes a Maryland general contractor serving the Washington, DC and Baltimore region for more than four decades, with services including pre-construction planning, design-build collaboration, new construction, renovations, and tenant interiors.
The company also had a sustainability and high-performance construction story. American Builders Quarterly covered Therrien Waddell’s work on the National Institute of Standards and Technology net-zero residence in Gaithersburg, Maryland. The article described the project as a research facility designed to demonstrate that a typical home could produce as much energy as it consumed.
Architect Magazine described the NIST facility as a living laboratory for zero-energy construction research, with building-science features such as advanced envelope design, high insulation values, solar systems, and controlled testing. Projects like that reinforced the company’s need for a public identity that could communicate technical credibility as well as construction experience.
A Siteline profile of Therrien Waddell identifies the company’s work types as construction manager, general contractor, and design-build contractor services. That mix of roles helps explain why the company’s signage and visual materials needed to communicate both hands-on construction capability and management-level professionalism.
Therrien Waddell’s brand needed to work in the office, on the road, at jobsites, at events, and in front of clients. Consistency across those settings was essential to presenting a professional commercial construction management firm.
Therrien Waddell was based in Gaithersburg, Maryland.
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